The Black River Area Community Coalition (BRACC) is a community led coalition serving the towns of Ludlow, Mount Holly, and Plymouth.  The mission of BRACC is to take a proactive approach to preventing youth substance use and violence by promoting a healthy involved community, supporting all youth in safe environments.  We seek to expand opportunities that provide high expectations, clear boundaries and strengthen bonds between youth and adults.  We encourage and educate adults about the importance of being good role models.  

BRACC focuses on pro-active programming aimed at reducing high risk behaviors of our community’s young people.  BRACC’s goal is to change the norm in our communities to send a clear message to youth that illegal use of alcohol and drugs are harmful to their health and future. BRACC is a collaboration of numerous groups, individuals and businesses in the community working for a common goal of safely raising healthy youth, with adults serving as positive role models.